Your Personal Brand
Now more than ever before you have the opportunity to not only be yourSELF, but also to promote your own brand. Before social media the only people that had the opportunity to do that were celebrity’s.
Well, as we all know times have changed and it’s a brave new world - you now have the chance to create and own your personal brand.
So why own your brand in the first place?
Think of it this way, if you don't own, create and promote your personal brand actively, you are already doing it, but passively. By not doing it, you're saying just as much about your brand and yourself, it's just not doing a great job for you. At best it's bland and or even worse it's doing you a disservice.
The reason many people don’t do it is they seem very concerned about promoting themselves, or putting themselves 'out there', almost like it's a naughty, dirty or inauthentic thing to do.
So what actions can you take?
So, from now on if you want to get the outcomes you are seeking ensure you do these 3 things:
Create it (make sure it's real, authentic and therefore sustainable)
Make your brand consistent in all places (essentially ‘be a stick of rock’ - the same all the way through)
Own it! (if you take these actions you'll feel proud & confident in every interaction!)
If not, you'll be missing out on presenting the best and most authentic version of yourself in every situation. Of course, it's your choice - but be really clear about the impact of your choices on you and your journey!
You got this!
With warmth…tjrlxox
